Route to Market (RTM) refers to the method and process a company uses to deliver its products or services to customers. It encompasses the entire journey from production to the end-user, including all the intermediaries and channels involved
Summary: RTM Mobile App changes the game for product delivery in B2B and high value B2C markets by digitalizing the traditional paper based sales process, reducing errors and waste. It optimizes routes, automates manual tasks and streamlines payment tracking to increase efficiency and customer satisfaction. This solution saves costs, improves operational efficiency and boosts profits for AKIJ Resources.
RTM Mobile App, a game changing solution to move products and services from producers to end customers. This app covers both Business-to-Business (B2B) and high value Business-to-Consumer (B2C) markets, eliminating intermediaries and using local retailers and wholesalers for wider reach. The main objective of this App is to simplify and optimize the delivery process, reduce costs and ensure every product reaches the destination on time, increase customer engagement and satisfaction.
In traditional sales operations, sellers rely heavily on paperwork to manage their daily activities. Each morning, sales representatives visit small stores to manually record product orders, address buyer complaints and note facility requirements. This manual process is time consuming and error prone. The reliance on paper also contributes to a lot of environmental waste, going against sustainability efforts. Sales representatives often have to visit the same store multiple times due to forgotten details, wasting time and resources. Without a route plan, they find it hard to remember all the stores they need to visit, especially for newly joined sales representatives who struggle to get familiar with the route, market and store details. The slow and inefficient onboarding process worsens the problem. Managing due payments manually is cumbersome and often leads to discrepancies and challenges in clearing dues without a digital tracking system. AKIJ Resources has measured significant margin losses due to manual paperwork and redundant processes. Without an automated system, time and effort is wasted, impacting the bottom line. The user experience is also impacted, customers face delays and inconsistencies in order management and complaint resolution, reducing overall satisfaction and trust.
Image: High fidelity visualization experience of RTM mobile app
RTM Mobile App solves these problems by digitalizing the entire sales and order management process, providing a seamless experience that saves time and reduces waste. By removing paper records, all data is stored and easily accessible in digital format, reducing paper waste. The app streamlines visit schedules and routes for sales reps, reduces duplicate visits and organizes workflow. This is especially helpful for new sales reps, simplifying their onboarding process with a digital platform that’s easy and organized.
We talked to multi-layered stakeholders to understand their pain points and gains. We created a user journey map, identified key touchpoints and areas for improvement. The app automates payment tracking and due management, ensures accurate and timely clearance, solves discrepancies and improves financial accuracy.
By using user experience design principles and a robust design framework, the RTM Mobile App has an intuitive interface that’s easy to navigate and quick to access important info. This comprehensive approach saves time, reduces waste and protects and grows profit for AKIJ Resources. The improved experience leads to customer satisfaction and loyalty by ensuring timely deliveries, efficient order management and quick complaint resolution.
I was the solo UX designer for this project. I worked closely with business analysts, stakeholders, large developers team and sales team to understand, simplify the sales process. I had multi-layered stakeholder meetings to gather insights on their pain points and goals. I created a user journey map to ensure the app design meets user needs and simplifies their tasks. I applied UX design principles and methodologies like wireframing, prototyping and usability testing to create an intuitive and efficient interface.
We achieved cost reduction and operational efficiency. We optimized routes using advanced algorithms to reduce transportation cost and delivery time. We automated manual processes to reduce labor cost and human error. We integrated communication tools to enable collaboration between suppliers, distributors, retailers and customers.
Collaboration feature improved supply chain efficiency, promotional tools like discount and loyalty program to attract and retain customers. The app is adaptable to respond to market change, customer demand or regulatory requirement.
